THE “WHAT”…What I can do to help
To drive and help grow a brand that will connect with the consumer/community emotionally and physically within a leadership role.
Lead and engage with consumer interaction through connection, communication and delivery within the social/digital plan, by following a brand strategy, with creative decision making.
To build relationships internally and externally, that have a genuine collaboration which support product strategy, storytelling and true collaboration through experiential, digital/social and actual product.
Enthusiastic team player with the flexibility to re-prioritize, multi-task and be able to switch tasks fluidly.
Self-motivated and takes initiative with an innovation mindset to drive a new and outside of the box thinking. Utilizing the 5 C’s - Curious, Collaborate, Creative, Competitive and Consistent.
THE “HOW”…How I plan to help
With 15+ years of experience in leadership, strategy, brand/sport/influencer/CPG and omni channel marketing - to lead with empathy and connect/build relationships with internal employees, agencies, influencers and consumers.
Lead, drive, develop and oversee the global brand vision, messaging and strategy which will focus on execution and telling a genuine story for the brand.
Driving campaigns across all channels to drive focus on frequency, retention and connection.
Oversee engagement and activation of the social/digital communities to create a deeper relationship with new and existing consumers/communities.
To work closely with all levels of cross-functional leadership to support key business priorities.
Attract and retain top talent across multiple disciplines.
THE “WHERE”…Where I’d like to go and be apart of
Be a part of a smart, talented, diverse, innovative, genuine and empathetic brand that loves to be around people.
A brand that takes responsibilities for their mistakes and to make sure that their team is excited, happy and able to help find fulfillment in the brand’s work atmosphere.
The ability to help employees accomplish their business goals by supporting all types of learning opportunities. To develop key skills and help grow the brand and become a leader.
A brand that is willing to hear the “voice of the consumer”, adapt to change, be bold in whom they represent and to have a voice.